I came across this tweet “Science of Persuasion” by www.influenceatwork.com.
What impressed me is the following
- Using animation was really cool and it has a long lasting impact on the audience – many management gurus and consultants are now using animation because a picture is worth thousand words. In this case, moving pictures with a narration register very well in your memory. This new style is certainly more effective.
- Concept has been simplified such that anyone can learn and apply – we all have to persuade others in our jobs. It’s not just for sales people. A consultant has to persuade the client, a financial analyst has to persuade the market, a clerk has to persuade the boss, a business analyst other departments, a teacher to students (and vice versa), parents to kids (and vice versa). There is persuasion all around us and everyday. With everyone trying to persuade the other, how do you do it effectively and in simple steps. That’s what I liked about this animation.
I have captured the key steps here for quick read but you can watch the full video on You Tube. http://youtu.be/cFdCzN7RYbw
When going gets tough, look for mass consensus. Majority always rules especially if someone is trying to block you with their personal agenda.
Simple and Effective. You could apply these in your next meeting, next discussion. Good luck persuading!